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What is a Trade Mark?
A Trade Mark is a brand name, a slogan or a logo. It identifies the services or goods of one
person and makes them different from the goods and services of another.
Understanding Trade Mark symbols
A Trade Mark is denoted by the trade mark symbol TM or by the registration symbol ® if an actual registration filing has been approved. A brand name is a word or combination of words (e.g. Kentucky Fried Chicken).
A slogan is a short phrase or a sentence and a logo is a distinctive picture or symbol. They provide a distinctive identity in the marketplace and can apply to both products and services.
When a trade mark (brand name, slogan or logo) has been registered, nobody else can use this trade mark, or one that is confusingly similar. If this happens, legal action may result.