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What is a Trade Mark?

A Trade Mark is a brand name, a slogan or a logo. It identifies the services or goods of one
person and makes them different from the goods and services of another.

Understanding Trade Mark symbols

A Trade Mark is denoted by the trade mark symbol TM or by the registration symbol ® if an actual registration filing has been approved. A brand name is a word or combination of words (e.g. Kentucky Fried Chicken). 

A slogan is a short phrase or a sentence and a logo is a distinctive picture or symbol. They provide a distinctive identity in the marketplace and can apply to both products and services. 

When a trade mark (brand name, slogan or logo) has been registered, nobody else can use this trade mark, or one that is confusingly similar. If this happens, legal action may result.

The Whole Registration Process Takes 12-24 Months or Longer.