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The Trademark Registration Process
About 24 months, depending on various factors. Sometimes it can take longer if there are objections from the Registrar's Office or from third parties to be overcome. Importantly, your trademark protection is back-dated to the date of applying for registration.
STEP 1
Comprehensive searches are conducted on all the elements of your trademark
We send you the results including a feasibility report
Time frame: 24 Hours
STEP 2
Your trademark applications are filed
The official confirmation and trademark number are forwarded to you
Time frame: 24 Hours
STEP 3
Your application will undergo examination and the procedures stipulated by the Trade Marks Act must be adhered to
Your trademark registration certificate is issued once these procedures are finalised
Trademark Fees
Trademark Registration Package
R2,195.00
comprehensive search, feasibility report and advice, government charges and application costs per word mark in 1 class.
Additional class R1,500.00
Economy Trademark Registration
R1,450.00
government charges and application costs per word mark in 1 class (basic search included).
Additional class R1,500.00
The registration package includes
- Comprehensive trademark search + feasibility report.
- A free comprehensive search on an alternate trademark if your first one proved to be high risk
- Preparation of appropriate specifications of goods and/or services in the relevant classes.
- All lodging and government trademark application charges.
- Routine trademark registration processing services, excluding objections or oppositions.
- All trademark advertisement fees and expenses and all expenses relating to the obtaining of the Certificates of Registration.
- Cost-saving discounts for logos, slogans and optimum registration options.
Payment in two easy installments
FIRST PAYMENT
- Choose the option from your quote which suits your budget
- We require 50% deposit for work to start
- We will proceed with the comprehensive search and feasibility report of your trademark
SECOND PAYMENT
- The final 50% is required when you are ready to proceed with the trademark application
- You will receive your official trademark application confirmation and trademark number
“I have been using Trademark24 for all my trademark needs for the last 3 years and couldn’t be happier with their service and expertise. They’ve surpassed all of my expectations and customer service!”
Aphiwe, fashion model and couturier
"I have dealt with Trademark24 for the past nine years and have secured my trademarks with no hassle."
Creator and owner of Livape
Clients
Good-to-know-stuff about trademarks read more
6 Reasons why you should register a trademark
• A trademark registration helps you to protect your business identity.
• A trademark registration protects you against others using the same or similar trademarks.
• A trademark registration is concrete proof of your legally protected rights.
• A trademark registration removes the need to rely on common law rights (passing off).
• Trademark registration protects against others who trade in the same, but defective goods/services. This may ruin your reputation.
• A registered trademark is an asset, it has value: It may be licensed, it may be franchised, it may be sold.
What makes a trademark?
A trademark is a brand name, a slogan or a logo. It identifies the services or goods of one person and distinguishes it from the goods or services of another.
For how long is my registration valid?
A trade mark must be renewed every 10 years.
Can any sign be a registered trademark?
No. The Act defines what can be regarded as a trade mark and more specifically exactly what constitutes a trade mark.
Trademark symbols
You may use the ™ symbol for unregistered or pending trademarks. The ® symbol may only be used with registered trademarks.
Does a South African registration give protection overseas?
It does not. If you want to apply for overseas protection we can approach our agent in the relevant country to register the trade mark for you.
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Registration
Searches
Renewals
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Good and Bad Trademarks
This article sets out some examples of good and bad trade marks and offers a few tips for new businesses on how to secure a ‘good’ trade mark, ensuring this is done before settling on a chosen name. read more
