Branding Is Your Silent Business Ambassador
Is Your Trademark Available?
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This is a free basic search
Before you spend time and money investing in your brand, make sure your proposed trademark is available
Trademark Fees
Registration with basic search R1,500.00 or choose a registration package below
This is a word mark
NIKE
from R2,195.00
comprehensive search, feasibility report and advice, government charges and application costs per word mark in 1 class.
This is a word mark + logo
from R2,600.00
two comprehensive searches, feasibility reports and advice, government charges and application costs per word mark & logo combo in 1 class.
*The above registered trademarks are used merely as an example and belong to the registered proprietor.Trademark24 claims no rights.
Unsure of What You Need?
Get a cost assessment with options to suit any budget
Inside the registration package
- Comprehensive search and feasibility overview
- Classification of goods and/or services
- Preparation of the correct specifications of goods and/or services in the relevant classes
- All lodging and government charges of new applications
- Routine registration processing services by practicing attorney representatives
- Everything is included in our fees except for any objections by the registrar or opposition proceedings which might arise. You can at that stage decide if you want to incur extra costs or you can attend to the matters yourself.
It is always advisable that the trademark be searched before the application is made. In order to be considered registerable, your trademark must be capable of distinguishing your goods or services from those of your competitors. We can conduct searches through the records at the South African Trademarks Office for word marks, logos and slogans.
Why Use Trademark24?
The question that most people want answered is “What is the minimum that I need to do, to reasonably protect me, from the most likely risks, considering my budget restraints?”
There are two main steps in registering a trademark. First you do an availability search to check whether that name, or anything that looks or sounds like it, is being used.
The second step is the actual application for registration of the trademark. This can take anywhere from 18 months to 24 months – perhaps even longer. That means you’ll only know in a year or two’s time whether the mark or brand name belongs to you. Along the way, the registrar and/or 3rd parties may raise objections. You can see now why a professional search makes sense: If you’ve looked into what is available and what exists you will reduce the probability of objections and/or rejection.
There are also other tasks in this second step like further compliance requested and publishing your trademark in the patent journal so it is not just about filling in a form and waiting for approval.
Attorneys are expensive - Trademark24 offer a comprehensive search and registration package for the same fee attorneys ask for only a search.
The Trademark Registration Process
STEP 1
Comprehensive searches are conducted on all the elements of your trademark
We send you the results including a feasibility report
STEP 2
Your trademark applications are filed by third party practicing attorneys.
The official confirmation and trademark number are forwarded to you
STEP 3
Your application will undergo examination and the procedures stipulated by the Trade Marks Act must be adhered to
Professional Trademark Searches
Are you getting the real deal?
Make sure your trademark is available before you spend time and money applying.
A basic search is usually done free of charge. This will point to direct conflicts such as exact marks in the same class. You can also do a basic search yourself on the free search facility. Is this enough to guarantee your trademark's availability?
The answer is 'NO' - only a comprehensive search can accurately pinpoint conflicts and establish registrability. Our comprehensive searches are done by experienced, trained searchers with many years of specialised knowledge and are far more in-depth than the basic search. A comprehensive search is done on all available databases and includes confusingly similar marks in all conflicting classes.
Our clients include well-known law firms, legal consultants and brand managers.
Payment In Two Easy Installments
FIRST PAYMENT
- Choose the option from your quote which suits your budget
- We require 50% deposit for work to start
- We will proceed with the comprehensive search and feasibility report of your trademark
SECOND PAYMENT
- The final 50% is required when you are ready to proceed with the trademark application
- You will receive your official trademark application confirmation and trademark number
Good To Know
What Are Trademark Classes?
Products (“goods”) and services are organised according to specific categories, or “classes.” If you wish to use a trademark to cover more than a single product or service, and those products or services fall into more than a single class (for example, motorcycles and clothing) additional fees are required for each additional class. There are more than 80 000 products and services listed and each corresponds to a class.
Classification is complex - trademarks may need to be filed in more than one class and conflicting classes should be factored in.
Clients
Using An Intermediary
"I’ve called Sorita Pullin at Trademark24, an intermediary for want of a better (more descriptive) term. Sorita Pullin provides search and registration services to customers; they are not lawyers so they don’t provide legal support, but they work for lawyers so they are able to apply that knowledge to the specific services that they provide. I’ve decided to use them because, in terms of my assessment, they provide the best option for my business.
The turnaround time for the initial search was less than 24 hours. I received both a search report and an opinion on the mark’s suitability for registration. It’s also all done online and with emails with very little admin so far.
The way I look at it an initial search and registration with Trademark24 is cheaper than only doing a search through a lawyer – and since they do searches for lawyers I’m very comfortable with their results. If an objection is raised down the line, I’ll then engage the services of a lawyer. Lawyers are smart, I'm sure they'll get up to speed pretty quickly."
AMANDA-LEIGH O'CONNELL | IFASHION
More...
“I have been using Trademark24 for all my trademark needs for the last 3 years and couldn’t be happier with their service and expertise. They’ve surpassed all of my expectations and customer service!”
Gareth Joubert, Founder & CEO of Mettleleather
"Trademark24 protected my brand name as a fashion model and I can't be happier with the personal service and fantastic advice I received. I recommend them without reservation."
Aphiwe, fashion model and couturier
"I have dealt with Trademark24 for the past nine years and have secured my trademarks with no hassle."
